Black is the new black.
More dot mockery goes out to the online efforts of Nordstrom.com. While they are doing a lot of things right, this screenshot made layercake’s commerce team of one cry tears of acid. Ouch.
Wow, is this what the color black looks like? Oh, so we should just imagine the jacket in black.

What Nordstrom is doing really well happens to be something incredibly simple. Most great ideas are just that— simple. Nordstrom communicates purse sizes in real life measurements by telling customers what fits in the bag. Nice. Very nice. Simple. Just like the one the word sentences littering this piece.


