What started out as occasional social clicking rapidly plummeted into full fledged addiction for one staff member at pop culture blog layercake.net. Initially the staff member attempted to deny any involvement with the illicit Find the Difference website.

Image from an actual Find the Difference webiste

However, after incriminating photos were published on the front pages of several popular tabloids, the staff member was forced to come forward and admit her addiction. During a sting operation headed by members of the DEA, several other staff members were also incriminated; putting an end to layercake.net’s squeaky clean image. The four staff writers and one editor were charged with repeatedly visiting the website, frantically clicking to find the differences between two photos earning what are known on the streets as “points”.

Dealers often use celebrity images from popular culture to lure users

This high profile bust has uncovered a large underground population of Find the Difference or FTD users. Once seen clicking into the wee hours of the night, former addicts claim that the use of this website starts out as “fun and games”. Tragically it quickly takes over the users life and often alienating them from their loved ones.

If you suspect a loved one or friend has a problem with addiction to Find the Difference type websites or activities, be alert for the following behavioral changes:

• Shifty eyes, as if the person has been rapidly comparing two nearly identical images
• Hoarding the comics page of the Sunday paper and toiling over sister substance “Spot the Difference”
• Increased attention to mundane details
• A sudden interest in Adobe Photoshop

Detective Anna Moly notes that the more common “Spot the Difference” version of the drug is typically delivered directly to homes and is often combined with a stimulant known as the “The Jumble” to create a street cocktail popular with users as young as age 9.

The all too common image of fun and games gone awry.

Sadly, addiction appears to be the path taken by many bloggers under pressure to perform for their readers. Inside sources confirm that several members of the layercake staff checked into the Sierra Tucson Treatment Center in the Santa Catalina Mountains. This sad tale of fame out of control is all to famillar to many of us in the press and we look forward to the healthy return of these wayward layercake.net staffers.

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At press time, calls to the layercake.net offices were unanswered.

What’s your addiction?