In 1982 we were envious of two people. Karen Austyn and Barb Higgins. Well not so much the actual people as their closets filled with alligator adorned attire.

The object of desire was actually this little guy:

Karen and Barb owned Lacasote everything, in every color. They strutted around campus in Lacoste Polo shirts most every day of the week. They wore them layered, collars up, in every shade of pink from carnation to palest pale. They even wrapped themselves in the preppy chill fighting staple, the Lacoste sweater draped loosely over the shoulders. That’ll fend off those pesky ivy leaves blowing around in the icy gale force winds of Sunny Silicon Valley.

While Karen and Barb were flaunting their uber hip logo we were hangin’ at the back of the fashion forward line in our Le Tigre and our JC Penny Fox adorned, non-pique floppy collared “polo” shirts.

JC Penny’s Fox

Le Tigre may be all the rage now but let it be known that back in the day that ferocious colored thread tiger was palpably less cool than his arch nemesis the Lacoste Gator. Ralph Lauren’s Polo pony rider was probably the only true competition for the gator. However Ralph Lauren’s Polo pony guy never quite held his shape. After being laundered he looked sad and a defeated, no match for the fierce and sturdy Lacoste Alligator.

Well look out world ’cause there’s a new alligator logo wearin’ beeotch in town.

Look what we got! For half price!

Get a gator here.

We’re gettin’ these next: