Making passes at cartoons who wear glasses
Sometimes advertising campaigns are good. Really good. This ad for a Belgian optician, by LG&F makes us want to play librarian. We’re book smart like that.
14 Comments »
Comment by cohnsey
February 19, 2008 @ 4:24 pm
Awesome find. The bottom line is that contacts are for nerds. Long live glasses!
Comment by Pamela
February 22, 2008 @ 9:19 pm
Finally, a smart and witty ad that doesn’t make you feel dumb for liking it. People who wear glasses rule! 
Comment by pink
March 4, 2008 @ 4:54 am
Well, I guess the ads says it all…just wearing an eye glasses make you really different, so I guess I have to start wearing now…hehehe
Comment by Queen
May 6, 2008 @ 11:34 am
I really love those images. Just goes to show you how easily people’s perceptions can be changed. Also says something about society too and how quick we are to make an instant judgment or assessment of someone just by looking at them.
Comment by Nikki
June 17, 2008 @ 12:19 am
I did lasik operation. Perhaps I should get a powerless glasses.
or rather
Comment by Rich
June 21, 2008 @ 9:32 pm
funny cartoon, make me remember my girl when she wear glasses and not.
Comment by Emul
June 25, 2008 @ 7:36 am
Very nice advertising campaign! Personality transformation idea is great.
Comment by Mo Dubai
June 29, 2008 @ 8:11 am
This is an extremely funny ad cartoon. The real advantage it has over much of the humorous ads is that it is relevant to the field. It will be hard for people to forget that company, but i would have kept their logo much larger.
Comment by Pri
July 1, 2008 @ 2:10 pm
It’s really funny how society associates glasses with personality type. I’m lucky I don’t have to wear glasses…though I’m sure it won’t be much longer till I do because of all the time I spend looking at my computer.
Comment by Ali
August 5, 2008 @ 9:16 pm
Marketing can certainly take an interesting perspective. I think if done right, marketing campaigns shock, impress or surprise us. Or like in your case, they make us laugh out loud. Thanks for the entertainment.
-Ali
Comment by Claire
September 5, 2008 @ 12:13 am
Excellent, i have just shown it to all my civil engineering buddies in the office. What a genius idea! I wish id thought of that one. The great thing is it is so true. Pure Genious!
Comment by MOin
September 12, 2008 @ 12:03 pm
very creative simple yet effective ad layout i really like the way they described their affirmative
Comment by MonaVie
September 25, 2008 @ 3:58 pm
I like the Dr. Professor one the best. I do think people look a lot different in glasses. The weird part is when they take them off though – people look tired!
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