Takes a lickin’ and keeps on…
How many licks does it take? Have you licked the new Welch’s Grape Juice ad yet? At first site we thought it was a joke and didn’t bite..er lick. But upon closer examination we decided to go for it. It’s a little on the sweet side but remarkably realistic. Not bad if you like grape juice that’s not fermented which happens to be our favorite kind of grape juice. If you’ve taken a lick, tell us about it.
download the cellar door movie
Don’t be afraid of cooties, according the WSJ, Welch’s says don’t fret:
Marketers are excited about the prospects for lickable ads, but also have to deal with the “ick” factor. Since magazines are often passed from reader to reader (think doctors’ offices) there is a good chance that saliva could be left on the ad. Readers are supposed to peel off the entire sticker on the Welch’s ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn’t rip off the whole sticker, First Flavor says, the flap can’t reseal, giving people an easy way to know whether the ad has already been licked.
Read the entire article here.
I’m looking forward to seeing more yummy ads using FirstFlavor technology. Delish!
Thanks
