Comments on: Takes a lickin’ and keeps on… http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/ It's totally ok if reading this stuff is the most productive part of your day. Sun, 08 Nov 2009 07:46:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: dhablue http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-261004 dhablue Tue, 25 Nov 2008 04:07:33 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-261004 great post, The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a ‘Taste Drive’! great post, The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a ‘Taste Drive’!

]]> By: John Dawson http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-213875 John Dawson Tue, 16 Sep 2008 15:16:18 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-213875 That is pretty gross. I don't think I could stand licking a magazine ad for taste. That would totally turn me off from the product! That is pretty gross. I don’t think I could stand licking a magazine ad for taste. That would totally turn me off from the product!

]]> By: Pri http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-161822 Pri Tue, 01 Jul 2008 22:07:25 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-161822 This is absolutely GENIUS and disgusting at the same time. I want one. This is absolutely GENIUS and disgusting at the same time. I want one.

]]> By: Monavie http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-150600 Monavie Mon, 16 Jun 2008 21:08:24 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-150600 Well Jay, I'm glad you corrected that, or else I'd be looking like a down right fool licking a magazine! I think its a great invention. I mean, everything else is in sample form, from perfumes to lip gloss. Why not flavors? I'll be sure to keep my eye out for these tasty strips! Well Jay, I’m glad you corrected that, or else I’d be looking like a down right fool licking a magazine! I think its a great invention. I mean, everything else is in sample form, from perfumes to lip gloss. Why not flavors? I’ll be sure to keep my eye out for these tasty strips!

]]> By: Heidi Nyburg http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-75086 Heidi Nyburg Tue, 19 Feb 2008 21:04:37 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-75086 Hi Jay, Thanks for the tasty clarification. I think the technology is ingenious! I'm kinda of glad Welch's used the word lick in the their campaign because "Takes a tasting and keeps on.." doesn't have quite the same ring ;-) I'm looking forward to seeing more yummy ads using FirstFlavor technology. Delish! Hi Jay,

Thanks for the tasty clarification. I think the technology is ingenious! I’m kinda of glad Welch’s used the word lick in the their campaign because “Takes a tasting and keeps on..” doesn’t have quite the same ring ;-) I’m looking forward to seeing more yummy ads using FirstFlavor technology. Delish!

]]> By: Jay Minkoff http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-74376 Jay Minkoff Mon, 18 Feb 2008 01:34:04 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-74376 As the president of First Flavor, the company bringing this Peel 'n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch's used the term 'lick' in their ad and no one seems to have bothered to read the fine print. Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved! The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a 'Taste Drive'! As the president of First Flavor, the company bringing this Peel ‘n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch’s used the term ‘lick’ in their ad and no one seems to have bothered to read the fine print.

Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved!

The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a ‘Taste Drive’!

]]> By: Jeremy http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/comment-page-1/#comment-72859 Jeremy Thu, 14 Feb 2008 18:03:04 +0000 http://www.layercake.net/2008/02/13/takes-a-lickin-and-keeps-on/#comment-72859 Um, ewww. Um, ewww.

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