Sometimes advertising campaigns are good. Really good. This ad for a Belgian optician, by LG&F makes us want to play librarian. We’re book smart like that.

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How many licks does it take? Have you licked the new Welch’s Grape Juice ad yet? At first site we thought it was a joke and didn’t bite..er lick. But upon closer examination we decided to go for it. It’s a little on the sweet side but remarkably realistic. Not bad if you like grape juice that’s not fermented which happens to be our favorite kind of grape juice. If you’ve taken a lick, tell us about it.

Don’t be afraid of cooties, according the WSJ, Welch’s says don’t fret:

Marketers are excited about the prospects for lickable ads, but also have to deal with the “ick” factor. Since magazines are often passed from reader to reader (think doctors’ offices) there is a good chance that saliva could be left on the ad. Readers are supposed to peel off the entire sticker on the Welch’s ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn’t rip off the whole sticker, First Flavor says, the flap can’t reseal, giving people an easy way to know whether the ad has already been licked.

Read the entire article here.

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We only watch one football game each year and it’s the Super Bowl. Basically we hang around the punch bowl waiting for the commercials and pay attention to the game only towards the end of each quarter. The instant replays are annoying and all that drawing on the screen and analyzing. It’s like the Family Circus only instead of Billy taking the long way to get the mail, it’s men in tights chasing a pigskin ball. So for us it’s all about the commercials. Here’s a peek at Justin Timberlake’s commercial for Pepsi Stuff (Pepsi’s answer to CokeRewards)  set to air this Sunday, entitled “Magnetic Attraction.”  And what’s the deal with CokeRewards anyway, you have to fill your entire swimming pool with diet coke just to get enough points for a “free” MP3. Thanks.

Andy Samberg looks fab as a blonde!

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Sometimes popular culture takes a wrong and twisted turn. Such is the case with the “lucky” rabbit’s foot. Growing up we always thought lucky rabbit’s feet were just about the creepiest thing on imaginable. Why would anyone want to carry around the dead appendage of a defenseless animal and call it lucky? And why were they always dyed bright colors? Seriously it’s a sick and twisted little piece of pop culture history and luckily (for the rabbits and our psyches) it’s fallen way out of fashion. And now with the help of modern technology it appears that thousands of rabbits are being reunited with their long lost “lucky” paws.

Watch and be grateful for the wonders of modern science.

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Porn and the 4th of July go together like..well actually they don’t really go together at all. But fireworks manufacturers (manufacturi?) see the connection quite clearly and they’re making lots of not so subtle attempts to point it out.

Unleash the double-entendres! Top 9 Pornographic Fireworks

#9- Hard Core- Need we say more? This one is touted as a “finale repeater”, guess that comes in handy for the money shot(s).

#8 Big Balls- Doesn’t this one have it’s own genre? Note the warning on the front of the box: Caution emits showers of…

#7 Motor Mouth- What? Don’t act like you didn’t think it too.

#6 Sex Goddess- Totally high maintenance, usually seen hanging around the set with #3

#5 Big Package- If you’re into that sort of thing. Check those measurements, is that even legal?

#4 Bangtastic- 19 shots in one bang. You could shoot all night without a break, but that might be against union rules.

#3 Nymphette- She’ll make you see stars. In the sky, you know ’cause it’s the 4th of July. Seriously, wtf?

#2 Riding Hard- We would have called it Little Red Riding Hard but whatever.

#1 The Big O- We suggest lighting a bunch of these at once: you know, like multiple.

Just remember, always play safe with fireworks and other er…explosives.

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You’ve come a long way, baby. This ad perfectly captures the late 80s, sexy, spendy, Reagan era of excess and backs it all up with a sexy KTel soundtrack. If it weren’t for the brick phone shots and the driving you might mistake it for an ad for Mateus Rose. Sexy.

Mmmm, Mateus

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Hey girls,

You know that feeling you get when you see a guy hauling ass down the street in his bitchin’ automobile? You immediately start thing about how sexy he is and you can’t stop wondering what he would be like in…[insert the sound of a record scratching]

Uh, yeah so not what happens. What you’re really thinking is “What an idiot”. Then you probably shake your head wondering exactly what is he trying to say to the world by leaving clouds of smoke and treadmarks in his wake. Well, the Aussies have read our minds and put it all in an anti-speeding PSA and while most PSAs are stodgy and serious, this one is actually hilarious.

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it’s gonna be alright….upstairs before the night’s too old….oh uh, sorry we got carried away..

Tonight at 9m, our favorite show Big Love kicks off like an old pair of Dittos in the back seat of a VW Bug, and makes feel all mushy inside. We’ve said all of this before, we love Big Love; the cast is amazing and the storyline is innovative. But today we want to call your attention to HBO’s latest ad campaign for the show. They’ve launched a couple of faux products that truly fit the Bill [Henrickson]

First there’s an Estee Lauderesque commercial for a scent called Eau de Polygamie - a scent that’s all your own.

Be the favorite with Eau de Polygamie

Then there’s Polygerol. When you’re having trouble remembering who’s night it is, try Polygerol.

Hopefully you’ll get a chance to watch the show tonihgt, if you haven’t already, and fall in love: cubed.

If not, reminisce a bit and get all warm and mushy with this Rod Stewart make out song:

Serioulsy. This is the best video, ever.

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Over the weekend we had a little mishap and had to go to the cake doctor, which explains the severe lack of postilicousness today. Several hours in the waiting room and a trip to the pharmacy and we’re on the road to rehab recovery but we have to take drugs it easy for a couple of days. While we were in the Dr’s office, you weren’t far from our thoughts, we saw these comforting little pals in the exam room and knew we had to bring home a snapshot to share.

Introducing Super Fleet! The Caped Crusader of Colon Cleanliness! And don’t forget his faithful sidekick, Beanie Belly, just back from a mission in the cavern of Stomachia on Planet Ulcer. Here they are in their office awaiting their next assignment!

Just who are the drug companies marketing to when they come up with campaigns involving these fuzzy little creatures? Can we get a demographic? Anyone? What happened to good old calendars and pens?

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This is so cool. Take a look at the interior of the new Boeing 747-8. A gym! Luxury suites! Comfy beds! Oh my! Business class looks great, but it just makes coach look worse than ever. We don’t think we could fly coach again, knowing there’s a huge party going on in the sky loft. Better start saving the miles, suddenly the 17 hour flight to Thailand doesn’t seem so daunting.

We found this particular screen shot amusing. Happy ending much? Hmm is prostitution legal… in the sky? We are totally pro-prostitution. Don’t get us started. Or do, in the comments.

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