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	<title>Layercake.net &#187; Marketing and Advertising</title>
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	<link>http://www.layercake.net</link>
	<description>It&#039;s totally ok if reading this stuff is the most productive part of your day.</description>
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		<title>Slow down, little one.</title>
		<link>http://www.layercake.net/2007/06/29/slow-down-little-one/</link>
		<comments>http://www.layercake.net/2007/06/29/slow-down-little-one/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 15:09:52 +0000</pubDate>
		<dc:creator>Heidi Nyburg</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[You Tube Favorites]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.layercake.net/2007/06/29/slow-down-little-one/</guid>
		<description><![CDATA[Hey girls, You know that feeling you get when you see a guy hauling ass down the street in his bitchin&#8217; automobile? You immediately start thing about how sexy he is and you can&#8217;t stop wondering what he would be like in&#8230;[insert the sound of a record scratching] Uh, yeah so not what happens. What [...]]]></description>
			<content:encoded><![CDATA[<p>Hey girls,</p>
<p>You know that feeling you get when you see a guy hauling ass down the street in his  bitchin&#8217; automobile? You immediately start thing about how sexy he is and you can&#8217;t stop wondering what he would be like in&#8230;[insert the sound of a record scratching]</p>
<p>Uh, yeah so not what happens. What you&#8217;re really thinking is  &#8220;What an idiot&#8221;. Then you probably shake your head wondering exactly what is he trying to say to the world by leaving clouds of smoke and treadmarks in his wake.  Well, the Aussies have read our minds and put it all in an anti-speeding PSA and while most PSAs are stodgy and serious, this one is actually hilarious.</p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/BKmkIP1GCkw" frameborder="0" allowFullScreen="true"> </iframe></p>
<p><em><a href="http://www.upi.com/NewsTrack/Quirks/2007/06/26/antispeeding_ad_wags_fingers/3650/" title="UPI" target="_blank">Source</a></em></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Big Love: Tonight&#8217;s the night&#8230;</title>
		<link>http://www.layercake.net/2007/06/11/big-love-tonights-the-night/</link>
		<comments>http://www.layercake.net/2007/06/11/big-love-tonights-the-night/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 22:17:40 +0000</pubDate>
		<dc:creator>Heidi Nyburg</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Big Love]]></category>
		<category><![CDATA[big love ad]]></category>
		<category><![CDATA[big love perfume]]></category>
		<category><![CDATA[HBO]]></category>

		<guid isPermaLink="false">http://www.layercake.net/2007/06/11/big-love-tonights-the-night/</guid>
		<description><![CDATA[it&#8217;s gonna be alright&#8230;.upstairs before the night&#8217;s too old&#8230;.oh uh, sorry we got carried away.. Tonight at 9m, our favorite show Big Love kicks off like an old pair of Dittos in the back seat of a VW Bug, and makes feel all mushy inside. We&#8217;ve said all of this before, we love Big Love; [...]]]></description>
			<content:encoded><![CDATA[<p>it&#8217;s gonna be alright&#8230;.upstairs before the night&#8217;s too old&#8230;.oh uh, sorry we got carried away..</p>
<p><a href="http://www.layercake.net/wp-content/uploads/2007/06/big-love.jpg" title="big-love.jpg"><img src="http://www.layercake.net/wp-content/uploads/2007/06/big-love.jpg" alt="big-love.jpg" /></a></p>
<p>Tonight at 9m, our favorite show Big Love kicks off like an old pair of Dittos in the back seat of a VW Bug, and makes feel all mushy inside. We&#8217;ve said all of this <a href="http://www.layercake.net/2007/05/16/monday-is-the-new-sunday-big-love-is-back/" title="lcbiglove" target="_blank">before</a>, we love Big Love; the cast is amazing and the storyline is innovative. But today we want to call your attention to HBO&#8217;s latest ad campaign for the show. They&#8217;ve launched a couple of faux products that truly fit the Bill [Henrickson]</p>
<p>First there&#8217;s an Estee Lauderesque commercial for a scent called <span style="display: inline" id="vidDescRemain">Eau de Polygamie &#8211; a scent that&#8217;s all your own.</span></p>
<p>Be the favorite with Eau de Polygamie</p>
<p><a href="http://www.layercake.net/wp-content/uploads/2007/06/eaudepolygamie.jpg" title="edphbo"><img src="http://www.layercake.net/wp-content/uploads/2007/06/eaudepolygamie.jpg" alt="edphbo" /></a><br />
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/DRfSI5p4NVg" frameborder="0" allowFullScreen="true"> </iframe></p>
<p>Then there&#8217;s Polygerol. When you&#8217;re having trouble remembering who&#8217;s night it is, try Polygerol.</p>
<p><a href="http://www.layercake.net/wp-content/uploads/2007/06/polyg1.jpg" title="polygerolhbo"><img src="http://www.layercake.net/wp-content/uploads/2007/06/polyg1.jpg" alt="polygerolhbo" /></a></p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/GL04vKJmq2U&amp;NR=1" frameborder="0" allowFullScreen="true"> </iframe></p>
<p>Hopefully you&#8217;ll get a chance to watch the show tonihgt, if you haven&#8217;t already, and fall in love: cubed.</p>
<p>If not, reminisce a bit and get all warm and mushy with this Rod Stewart make out song:</p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/GAMD9jOY5Eo" frameborder="0" allowFullScreen="true"> </iframe></p>
<p>Serioulsy. This is the best video, ever.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Drug Marketing Campaign o&#8217; the Day</title>
		<link>http://www.layercake.net/2007/06/04/drug-marketing-campaign-o-the-day/</link>
		<comments>http://www.layercake.net/2007/06/04/drug-marketing-campaign-o-the-day/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 03:52:27 +0000</pubDate>
		<dc:creator>Heidi Nyburg</dc:creator>
				<category><![CDATA[Fun with Flickr]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://www.layercake.net/2007/06/04/drug-marketing-campaign-o-the-day/</guid>
		<description><![CDATA[Over the weekend we had a little mishap and had to go to the cake doctor, which explains the severe lack of postilicousness today. Several hours in the waiting room and a trip to the pharmacy and we&#8217;re on the road to rehab recovery but we have to take drugs it easy for a couple [...]]]></description>
			<content:encoded><![CDATA[<p>Over the weekend we had a little mishap and had to go to the cake doctor, which explains the severe lack of postilicousness today. Several hours in the waiting room and a trip to the pharmacy and we&#8217;re on the road to <strike>rehab</strike> recovery but we have to take <strike>drugs</strike> it easy for a couple of days. While we were in the Dr&#8217;s office,  you weren&#8217;t far from our thoughts, we saw these comforting little pals in the exam room and knew we had to bring home a snapshot to share.</p>
<p>Introducing Super Fleet! The Caped Crusader of Colon Cleanliness! And don&#8217;t forget his faithful sidekick, Beanie Belly, just back from a  mission  in the cavern of Stomachia on Planet Ulcer. Here they are in their office awaiting their next assignment!<a href="http://www.layercake.net/wp-content/uploads/2007/06/fleet.jpg" title="SuperFleetandBeanieBladder"><img src="http://www.layercake.net/wp-content/uploads/2007/06/fleet.jpg" alt="SuperFleetandBeanieBladder" /></a></p>
<p>Just who are the drug companies marketing to when they come up with campaigns involving these fuzzy little creatures? Can we get a demographic? Anyone? What happened to good old calendars and pens?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>McSchrekwich-Ew is he like in the sandwich?</title>
		<link>http://www.layercake.net/2007/05/15/mcschrekwich-ew-is-he-like-in-the-sandwich/</link>
		<comments>http://www.layercake.net/2007/05/15/mcschrekwich-ew-is-he-like-in-the-sandwich/#comments</comments>
		<pubDate>Tue, 15 May 2007 14:03:54 +0000</pubDate>
		<dc:creator>Heidi Nyburg</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[shrek]]></category>

		<guid isPermaLink="false">http://www.layercake.net/2007/05/15/mcschrekwich-ew-is-he-like-in-the-sandwich/</guid>
		<description><![CDATA[Hey kids, let&#8217;s imagine a sandwich made form your favorite fairy tale friends! Weirdest product tie-in ever. Why wouldn&#8217;t they just advertise the toys?]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.layercake.net/wp-content/uploads/2007/05/mcshreckwich.jpg" title="mcshrekwich"><img src="http://www.layercake.net/wp-content/uploads/2007/05/mcshreckwich.jpg" alt="mcshrekwich" /></a></p>
<p>Hey kids, let&#8217;s imagine a sandwich made form your favorite fairy tale friends!</p>
<p><a href="http://www.layercake.net/wp-content/uploads/2007/05/shrekgross.jpg" title="shrekpigs"><img src="http://www.layercake.net/wp-content/uploads/2007/05/shrekgross.jpg" alt="shrekpigs" /></a></p>
<p>Weirdest product tie-in ever. Why wouldn&#8217;t they just advertise the toys?</p>
]]></content:encoded>
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